Towards Sustainable Cultural Management: Beyond Greenwashing

Barcelona, Spain

Tuesday, September 8, 2026, at 6:00 p.m.

Online

The Universitat Oberta de Catalunya and the Associació de Professionals de la Gestió Cultural de Catalunya (APGCC) are organizing an online meeting to discuss the relationship between culture and sustainability.

Towards Sustainable Cultural Management: Beyond Greenwashing

What do we mean by sustainable cultural management? What is the relationship between environmental impact and cultural rights? What specific decisions can make a cultural project truly sustainable? And what role does training play?

We will address these questions in an open conversation, with reflections to help us frame the debate and with the presentation of practical and inspiring experiences.

Program

Introduction: Pepe Zapata (president of the APGCC) and Nicolás Barbieri (professor and director of the UOC Online Course in Cultural Sustainability).

Promoting sustainability in cultural management: the APGCC’s perspective (Pepe Zapata).

Training for action: the UOC-ICEC Online Course in Cultural Sustainability (Nicolás Barbieri).

Open dialogue based on examples and benchmark practices.

We look forward to seeing you!